Too many conferences are just a series of talking heads on stage. Benchmark is not that conference! ...

On the social web there is no place for ads: there is only content and sharing. Increasingly users a...

Through social media, Pepsi is maintaining a 24/7 relationship with its consumers. This 'always-on'...

In early April, the United Nations Children's Fund (UNICEF) launched a worldwide social media campai...

Take advantage of this half-hour break between programming to meet with other delegates in a casual ...

Kyle-Beth Hilfer, Esq., of Counsel to Collen IP, will spotlight the most pressing legal concerns ass...

Marketers have long known the value of collecting, storing and analyzing consumer information throug...

Pinterest, Groupon, Facebook, Zynga- it's no accident that where huge engagement is to be found, so ...

Traditional lean-back TV entertainment has been augmented in recent years by the lean-forward platfo...

Benchmark features a unique opportunity to sit down with the day's presenters over lunch, and delve ...

Huge events provide huge opportunities for huge traffic, engagement, and innovation- and the best pa...

One of the defining characteristics of the millennial generation is their relationship with technolo...

As more digital dollars are poured into Facebook campaigns, both paid and earned are becoming a more...

Take advantage of this half-hour break between programming to meet with other delegates in a casual ...

We all struggle with social - it's ever evolving and affects many different areas of an organization...

Social media gives companies a human touch, bringing customers closer to their favorite brands while...

Social media "listening research" has emerged as a powerful alternative to more traditional, "asking...

The demand for consumer attention and engagement has drastically reshaped marketing and product deve...

Join us for cocktails as we mark the end of a fantastic event!